CRM Basics

When Ireoluwa Bayo-Tofowomo joined the Salesforce Future Pathways programme in London, she focused on learning the ropes of her tech […]

In a mature org with limited documentation and a major release on the horizon, there is often a gap between

I’ve read through hundreds of lead magnet examples while building this list, and here’s the one thing almost every “ultimate

In the AI era, the most important question you can ask about your data platform isn’t what it can do

Every year during peak season, Canada Goose’s contact center fills with transactional service inquiries. Not intent-rich conversations about craftsmanship or

You started with a spreadsheet. Then you added an email tool, a project tracker, a billing app, and something just

Customer relationship management has significantly evolved, with customers becoming more mindful of the level of personalization delivered to them. Having

Let’s admit it, when we have a steady influx of leads in the pipeline, all we can think of is

Kogan.com is one of Australia’s largest pure-play online retailers, selling everything from televisions and appliances to mobile plans and insurance.

In London in 1832, clerks from thirty-one competing banks gathered every afternoon on Lombard Street to settle accounts. Each bank