The Confidence Question™
Almost everything we measure about a customer is a report on the past. How they felt about the last interaction. […]
What it is and how to evaluate it
Zylo’s 2026 SaaS Management Index report found that the average organization runs 305 applications across the business, with many going
GetWhys Grounds AI GTM Content in Buyer Intelligence
Key Takeaways GetWhys is positioning buyer intelligence as the quality-control layer for AI-generated GTM content, helping teams validate messaging before
The 2027 CMO planning challenge is bigger than the budget
Many of the assumptions that have guided B2B marketing planning for the past decade are becoming less reliable. Buyers were
Simplify Customer Service Scheduling with Shift Rotation Policies
Define your rotation pattern once — Workforce Management runs it automatically and predictably, cycle after cycle. Managing rotating shift schedules
Which Tool Is Better For You?
Should you choose Crazy Egg or Mixpanel? Crazy Egg is the better choice for marketers and CRO experts who want
You Can’t Qualify Against a Role That Doesn’t Exist
Most companies hiring their first Customer Success person produce an offer letter that gives the whole thing away. A name
Scale Agent Development with Salesforce Headless 360
The first version of an agent you build through the declarative Agentforce Builder feels like magic. As the agent evolves,
De-Risking the B2B Buyer Journey in the Age of AI
Source: ValueSelling Associates According to Forrester, a staggering 92% of B2B buyers have formulated a shortlist before they ever engage
5 Service Tips For SMBs
Serving your customers with artificial intelligent (AI) agents has changed what’s possible for lean teams. Today, you can deliver fast,