Why your data architecture can’t keep up with AI
Marketers have no shortage of ideas for using AI. Turning those ideas into functional, revenue-generating marketing programs is another matter
9 Types to Stop Losing Customers
I have watched businesses spend months chasing new leads while their existing customers quietly drift away. That is the irony
Your next CMO will come from marketing operations
Is the traditional, purely creative CMO becoming extinct? In this episode of Conversations with MarTech, we sit down with Valeria
MarTech Interview with Greg Joseph
Live sports are reshaping programmatic media as brands prioritize proximity, context, and high-attention moments over reach alone. Greg, looking back
Automating The First Touch Is A Category Error
A customer signs. Real money, a real commitment, the start of something you want to last years. The first thing
Workforce Engagement Management MCP Tools for Service Agent
Summary Workforce Engagement Management (WEM) MCP tools bring workforce actions into Copilot, Teams, and Outlook, enabling supervisors and agents to
The Uncertain Yes
You finish walking someone through what they need to do. You ask if that makes sense. They say yes. Three
Tips on Pricing your Products to Match Your Value
Pricing a product isn’t just about covering your costs — it’s about value. This one is for those that are
BlueRock’s David Greenberg on How B2B Marketing Teams Can Build AI Workflows Without Breaking Things: The DemandGenReport.com Q&A
Key takeaways B2B marketers are rapidly becoming “citizen developers,” building AI workflows that automate research, personalization and handoffs without waiting
Insurance at Dreamforce: Your Guide to Three Perfect Days
Dreamforce is back, September 15–17, in San Francisco and streaming free on Salesforce+ For insurance leaders, this is the year