6 Stages That Win Customers
I have seen a lot of businesses make the same mistake with email. They build a list, then send the […]
Gradial Unveils Foundry for the Future of Marketing
Invitation only CMO community will bring together leading marketers to co-create the next operating model for an AI native world.
Sales engagement platform vs. CRM: Why teams need both
Sales teams that run a CRM and a sales engagement platform side by side can still lose deals in the
Your Welcome Email Is A Requisition Form
Read the last one you sent. Count what you asked for before you gave anything. Most of them go like
How to Format an Email So People Actually Read It
Most people search for how to format an email at least once, usually right before a job application, a client
Better marketing starts after the results come in
A campaign goes out. The results come in. They’re good; better than expected. Everyone celebrates (as they should), the numbers
Supplier Engagement in Dynamics 365 SCM for AI-Powered Procurement
Summary Supplier Engagement in Microsoft Dynamics 365 Supply Chain Management helps organizations connect supplier experiences, procurement processes, and business data
Sales and Marketing Alignment: Take the 2026 Demand Gen Benchmark Survey
Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead handoff, while
It Doesn’t Have to Be Resolved on This Call
I wrote recently about calling people up rather than calling them out, using a meeting where I got it wrong.
Salesforce Careers: Growth Without Changing Companies
Some people build careers by choosing one thing and staying with it. Jolyn has built hers on the willingness to