B2B growth doesn’t end at closed-won
What happens after the sale increasingly determines whether a customer becomes a source of retention, expansion, and advocacy. For founders, […]
AI search performance KPIs every marketer should track
As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers
Introducing Supplier Engagement for Dynamics 365 SCM
Sourcing and procurement processes are being reimagined to strengthen supplier collaboration, improve operational efficiency, and drive greater control across source-to-pay
AVOXI Wins 2026 Enterprise Voice Trust Award
This company is recognized for delivering AI-driven enterprise voice communications that strengthen customer ownership through trusted, reliable, and transparent global
Inside Salesforce’s Global Delivery Centers and AI Testing
Delivery leadership is shifting from headcount to human-agent collaboration. The measure of a strong leader is no longer team size,
Our 5 favorites for 2026
Data is the engine that powers every prospecting decision a rep makes, from who to call to when to reach
How Pacsun Wins Gen Z Customers: Agentic Commerce and Omnichannel Fluidity
Pacsun has long been synonymous with the California lifestyle and an effortlessly cool aesthetic that blends surf, skate, and street
Your Retention Number Might Be Measuring Your Calendar
I’ve looked at companies where two people can each pull a defensible retention number out of the same data and
How to Qualify Leads Before Outreach Using a CRM
A sales rep finishes a 45-minute discovery call. The prospect was engaged, asked smart questions, seemed like a perfect fit.
Here are the marketing skills AI is making more valuable
AI isn’t eliminating the need for marketers as much as it is changing what companies value them for. The American