Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of SQL sessions […]
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major
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Our e-commerce CRO checklist gives you a list of 30+ evidence-backed conversion strategies that deliver quick wins and help you
Perplexity AI is rapidly emerging as a major player in the generative AI space, boasting 45 million monthly active users,
Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep
The aggregate health score was one of the big ideas of the CS software era. Roll up all your signals
Key Takeaways Circana’s research shows influencer marketing can be measured against other media channels using sales impact and incrementality, not
tl;dr The martech landscape effectively stopped growing this year, up just 0.79% to 15,505 products. After 15 years of relentless
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