In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going… – chiefmartec
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major […]
Artificial Intelligence
From DeepMind to 200 Customers
Listen on YouTube // Apple // Spotify You can also listen to the full episode on X. Who we sat
The Complete E-Commerce CRO Checklist (By Funnel Stage)
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Perplexity AI Statistics (2026) – Active Users & Revenue
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FREE! The email subject line rules that don’t hold up!
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Health Scores Are Destroying Your Signal
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Circana Report Details Business Value of Influencer Marketing
Key Takeaways Circana’s research shows influencer marketing can be measured against other media channels using sales impact and incrementality, not
Peak Martech Achieved! (Maybe) – chiefmartec
tl;dr The martech landscape effectively stopped growing this year, up just 0.79% to 15,505 products. After 15 years of relentless
Why a $1.2B Exit Felt Like Failure
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The Best Ecommerce Landing Pages to Boost Your Conversions
An e-commerce landing page is a standalone page designed for one specific goal and audience, who arrive directly after clicking