Why your data architecture can’t keep up with AI
Marketers have no shortage of ideas for using AI. Turning those ideas into functional, revenue-generating marketing programs is another matter
Artificial Intelligence
MarTech Interview with Greg Joseph
Live sports are reshaping programmatic media as brands prioritize proximity, context, and high-attention moments over reach alone. Greg, looking back
The Uncertain Yes
You finish walking someone through what they need to do. You ask if that makes sense. They say yes. Three
Why Predictive Channel Analytics Fails Without an Attribution Foundation
Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to go quiet,
8 Best Hotjar Alternatives For CRO and Product Teams
I have a soft spot for Hotjar. It was the first behavior analytics tool I used because of its easy
Bandwidth Promotes Emily Harlan to General Counsel and Secretary
Experienced Bandwidth legal leader succeeds retiring General Counsel Brandon Asbill Bandwidth Inc., a leading global cloud communications company, announced the
Shopify Free Trial 2026 (SEPT)
DemandSage is sharing an official Shopify free trial for 3 months to help you kickstart your Shopify journey! You can
What’s next in content operations? Agents (what else?)
The sheer volume of content modern marketing teams are expected to produce is reaching a breaking point. Between shifting global
Yext Expands Agentic Capabilities to Increase AI Visibility
Yext adds brand-level AI visibility and AEO optimization to Scout and launches a new product purpose-built for SMBs Yext (NYSE:
Why You’re Stuck Downstream
Every piece of advice about churn says the same thing. Stop working saves. Move upstream. Fix the thing that produced