Salesforce’s woes underline marketing’s agentic AI problems
Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, […]
Artificial Intelligence
How LinkedIn Is Driving B2B Demand Generation and Sales
Learn how LinkedIn transforms B2B demand generation and sales by building trust early, aligning teams, and turning visibility into revenue
We Need to Talk About AI-Generated Client Drafts
GenAI can do so many cool things. Written content generation is one of the most obvious capabilities, and I hate
Cambashi Announces Strategic Collaboration with ThreadMoat to Assess the Impact of AI on the Engineering Software Market
800+ Startups | $20B+ Disclosed Funding | ~2,500 Investors Cambashi, the Cambridge-based market intelligence and consulting firm specializing in engineering
Your email program is overdue for a portfolio review
For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and
GenOptima Introduces Enterprise GEO Solution Framework
As enterprises increasingly evaluate Generative Engine Optimization (GEO) vendors based on their ability to ensure outcome through measurable AI visibility,
Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem
Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal execution and
What It Is and How to Write One [+ Examples]
A value proposition is a short statement of why your target customer should choose your product or service. It names
o9 Solutions Reports Strong Commercial Momentum in Q2 2026 and One of Its Best First-Half Performances to Date
o9 Solutions, a leading software company that is powering enterprise planning and decisioning models across 30-plus industry verticals with its
Web Push advertising in 2026: Market trends and challenges
Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high;