SMarketing

Growth experimentation is a structured approach to testing ideas across the full customer journey to discover what drives measurable business […]

Sales teams have more data than ever, but data alone does not help leaders make better decisions. When spreadsheets scatter

Customer acquisition cost (CAC) is rising across virtually every B2B category. The industry’s diagnosis: more competition, more channels, and more

Everyone is rushing to build agentic CS workflows right now. Most of them are going to build something useless faster

  This blog is part of Chief Outsiders’ Marketing Leadership for CEOs series, an ongoing examination of the critical dimensions

Let’s be real: AI voice agents used to sound like robots reading a script…and not a very good one. If

I’ve spent the better part of two decades in the partner space — at Microsoft, at SAP, and now at

After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and