How to build sequences that convert prospects faster
Customer expectations are rising, and today’s buyers are demanding instant responses, personalized conversations, and frictionless experiences. Companies meeting these criteria […]
SMarketing
Why CIPA is changing the conversation around digital tracking
This article was co-written by Lucas Walshe, Senior Digital Analytics Consultant at fifty-five. Legal teams increasingly ask marketing teams to
Wistia’s Chris Savage on Why Long-Form B2B Video Is Winning: The DemandGenReport.com Q&A
Key Takeaways Long-form video is outperforming short clips for business buyers, with 30- to 60-minute videos seeing roughly 23% click-through
Capture Leads Instantly, Close Deals Faster
Ask any sales manager what moves the needle in an inbound sales motion, and they’ll say the same thing every
How to implement it to boost answer engine visibility in 2026
Schema markup for AEO helps answer engines understand a website. Schema is readable by AI crawlers because it’s added to
Sales outreach tools that integrate with your CRM: Our favorite picks for 2026
Most salespeople spend only around two hours a day actually selling. The rest goes to admin — and when outreach
5 questions to ask AI vendors before you buy anything
There are many ways to use AI in marketing, and it feels like for every smart initiative, 10 AI vendors
Smartly Brings Social Advertising Speed With New Roku Partnership
Key Takeaways Smartly’s new Roku partnership, Wpromote x Giant Spoon pilot and Horizon Media tie-up collectively bring the precision of
Understanding AI Voice Agents in Sales: Challenges and Best Practices
Sales communication is evolving fast, and now all the human voices are giving way to AI voice agents that can
AI email marketing tools: Our top picks for 2026
Marketers are turning to AI-powered tools to scale relevance without increasing manual effort as inbox competition increases and performance expectations