The first generation of gen AI use cases in marketing are streaking through the Hype Cycle – chiefmartec
Ah, the Hype Cycle. No other curve is both so revered and reviled. When it comes to generative AI’s Hype […]
SMarketing
The Handoff Is Where CS Goes to Die
I’ve done root cause analysis on churn at hundreds of companies. Different industries, different sizes, different products. And one thing
Aurasell Launches Agent Builder for Go-To-Market Teams
Key Takeaways Most GTM teams moving fast on AI are building on a broken foundation— prompts running on incomplete data
Anthropic and OpenAI are Hiring GTM Roles More Than Anything Else
The biggest lever on revenue is rep performance. The biggest lever on rep performance is compensation. Most compensation programs don’t
Outsider Insights | Google Just Declared the Search Box Dead: What CEOs Need to Know
Outsider Insights Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and
How to Automatically Qualify and Call Inbound Leads with AI
A demo request lands at 4:05pm on a Tuesday. Your team sees it, but they’re heads-down wrapping calls before EOD.
How Salesforce Migrated 30k+ Sellers to Spiff
Any sales leader will tell you: Sales compensation is one of the most sensitive parts of a business’s operations. Get
What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT,
Sales prospecting automation — what works in 2026
Sales prospecting automation exists to solve a structural problem: pipeline targets keep growing while the manual work required to fill
HubSpot reverses course after customers reject data sharing
On July 1, HubSpot announced new terms of service that allowed the company to take enrichment data from one company