Why marketers should measure relationships, not leads
Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the […]
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Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow strategy as
The Difference Between AI, Automation, and Machine Learning
Imagine investing $100 per user in a “machine learning” tool because you were told AI is the next best thing.
Which AEO tool supports your growth strategy?
According to McKinsey, 50% of consumers now use AI-powered search, and more than 70% rely on it to ask questions
How to build one that moves the needle
It’s no secret that existing customers are the backbone of any business. They make up a large share of recurring
Marketing’s AI challenge goes beyond adoption
While marketers find AI a great help, they are increasingly concerned about organizational readiness and the technology’s long-term impact on
Demandbase’s Stephanie McArthur Kicks Off B2BMX Summer Camp 2026 with Webinar on AI in ABM Set for Today
Key Takeaways Stephanie McArthur’s session focuses on separating proven AI use cases in ABM from overhyped promises. Attendees will get
We Compared AI SDR and Sales Agent Tools So You Don’t Have to
“Let’s sign up for AI!” “Why?” “Well, AI!” Sorry, but we’re going to have to say no to all that.
Best content optimization tools for ROI-focused teams
Organic search still delivers some of the strongest returns in marketing, and the right content optimization tools make it easier
8 sales automation benefits for sales teams beyond time savings
The shift toward sales automation is nearly universal. Only 8% of sellers aren’t using AI at all, signaling that automation