Key Takeaways
- The commercetools B2B Intake Agent, built with Mirion Technologies, ingests order requests across emails, PDFs, spreadsheets, and CSV files, then automatically matches SKUs, routes requests to the correct account and pricing structure.
- With B2B sales reps spending 70% of their time on manual re-entry, the Intake Agent collapses quote turnaround from hours or days into minutes, driving higher conversion rates, larger average order value, and stronger customer retention across complex order workflows.
commercetools has partnered with Mirion Technologies to launch a new artificial intelligence (AI)-powered capability designed to turn unstructured customer order requests into ready-to-action quotes and carts.
Across the B2B sector, many sales and customer service teams still process quotes and orders coming from emails, PDFs, spreadsheets, and other offline formats. That often requires manual re-entry of product data, pricing, and quantities across multiple backend systems to the point that sales reps spend 70% of their time on administrative tasks, slowing sales response times, increasing costs, and creating friction for buyers.
The commercetools B2B Intake Agent, developed in collaboration with Mirion Technologies, addresses this challenge by ingesting customer requests across multiple formats, extracting relevant order details, and converting them into structured commerce objects aligned to the correct customer account, catalog, and pricing context.
What Are the Benefits of the commercetools-Mirion Tool
The result, according to Shiri Mosenson-Erez, Chief Product Officer at commercetools, is what once took hours or days can now happen in minutes.
“Many B2B businesses have talented sales and service teams spending too much time translating incoming order requests instead of serving customers,” said Mosenson-Erez in a statement. “We built this capability to apply AI where it creates immediate value inside real workflows. It helps teams move faster today, while giving businesses a practical foundation for more agentic commerce over time.
What Does the B2B Intake Agent Do
The partnership with Mirion Technologies builds on commercetools’ autonomous commerce vision, where AI systems increasingly make and execute operational decisions in real time within defined business rules.
By reducing manual processing time, enterprises can improve productivity, lower operational costs, and respond to customers faster. That speed can have a direct impact on conversion rates, average order value, and customer retention, particularly in industries where orders are complex and response times matter.
The B2B Intake Agent supports a wide range of common enterprise workflows, including:
- Processing emails, PDFs, spreadsheets, CSV files and other incoming request formats
- Automatically matches SKUs, quantities, and product details to catalog data
- Routes requests to the correct business unit, customer account, and pricing structure
- Generates draft quotes and carts directly from incoming requests
- Can integrate with CRM and service platforms such as Zendesk through an API-first architecture
“For manufacturers like Mirion, speed matters, but accuracy matters just as much,” said Matthew Maddox, VP of Digital Commerce at Mirion. “Many customer requests involve complex products, specific requirements, and workflows that cannot afford delays or errors. We see strong potential for AI to simplify order intake, improve responsiveness, and help our teams focus on solving customer needs.”