How to use your CRM for smarter email marketing campaigns
Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM
Storytelling in the AI Era: Bring Authenticity Back to Your Marketing
Your business started with a spark. Maybe it was a problem no one else was solving, a skill you’d spent
Avatier Appoints Apttus Co-Founder Kirk Krappe to Board to Accelerate Global Growth and Category Leadership
Apttus co-founder and category creator joins Avatier board to define and dominate Trusted Conversational AI for Identity across global enterprises.
Best free scheduling software for sales teams: Our top picks for 2026
Sales reps spend only two hours per day actually selling, while administrative tasks consume roughly one hour of their day.
Global & US Data (Updated)
20.3% of retail eCommerce sales are projected to occur online, totaling around $6.88 trillion globally. Additionally, approximately 2.86 billion people
Map Your Salesforce Org with AI-Assisted Discovery
In a mature org with limited documentation and a major release on the horizon, there is often a gap between
Why marketers should measure relationships, not leads
Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the
How to Spot, Score, and Close Them
I’ve seen sales teams lose winnable deals for one simple reason: nobody noticed the lead had gone hot. Hot sales
Why AI-ready data infrastructure is so hard to build
Most discussions about AI readiness eventually turn into discussions about data. That makes sense. AI needs data that’s accessible, organized,
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow strategy as