How to Align Your Executive Team for Success
When CEOs talk about growth, they usually focus on markets, products, and funding. What derails them more often is […]
Getting started with Hermes Agent Desktop
This is the third in a three-part series on reducing the cost of AI-powered marketing workflows. Part 1 introduced the
Power Dialer, Predictive Dialer, and Chloe
It’s Monday morning. You open your CRM and there are 200 leads in the queue. Forty are new inbound signups
Customer experience leadership in the age of AI: A new operating model with Dynamics 365
Customer experience leadership in the age of AI is undergoing a massive transition. Leaders are expected to act in the moment, but the systems, incentives, and
Talking About Agentic AI Is the Most Customer Success Thing I’ve Ever Done
Some people want me to just “focus on CS.” Cool. Let’s talk about CS. Customer Success exists to get customers
What’s Useful + 10 Best Tools (2026)
AI in CRM is the use of artificial intelligence inside a customer relationship management system to cut manual work and
Simple Ways to Optimize Customer Touchpoints for Sales Growth
Every new customer starts the same way — as a stranger with a problem to solve. The moment they find
What You Can Learn From Two Marketing Cloud Next Onboarding Journeys
There isn’t a single path to agentic marketing success — it’s more like a choose-your-own-adventure. Some teams want to preserve
Anteriad: B2B Strategies That Separate Top Performers from the Rest
Key Takeaways High-performing B2B marketers are separating themselves through stronger data foundations, buying group implementation, and more sophisticated measurement practices.
AI visibility or traditional SEO?
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO