Structural Failure #3 in Customer Success
Every CS team has had this conversation at least once. “Can the tool do this?” “No. But what we recommend […]
Artificial Intelligence
Dreamdata’s Steffan Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A
Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of SQL sessions
In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going… – chiefmartec
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major
From DeepMind to 200 Customers
Listen on YouTube // Apple // Spotify You can also listen to the full episode on X. Who we sat
The Complete E-Commerce CRO Checklist (By Funnel Stage)
Our e-commerce CRO checklist gives you a list of 30+ evidence-backed conversion strategies that deliver quick wins and help you
Perplexity AI Statistics (2026) – Active Users & Revenue
Perplexity AI is rapidly emerging as a major player in the generative AI space, boasting 45 million monthly active users,
FREE! The email subject line rules that don’t hold up!
Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep
Health Scores Are Destroying Your Signal
The aggregate health score was one of the big ideas of the CS software era. Roll up all your signals
Circana Report Details Business Value of Influencer Marketing
Key Takeaways Circana’s research shows influencer marketing can be measured against other media channels using sales impact and incrementality, not
Peak Martech Achieved! (Maybe) – chiefmartec
tl;dr The martech landscape effectively stopped growing this year, up just 0.79% to 15,505 products. After 15 years of relentless