Why your CAC keeps rising while deals don’t improve
Customer acquisition cost (CAC) is rising across virtually every B2B category. The industry’s diagnosis: more competition, more channels, and more
SMarketing
You Can Vibe-Code a CS Workflow. You Can’t Vibe-Code the Judgment Behind It.
Everyone is rushing to build agentic CS workflows right now. Most of them are going to build something useless faster
CMO Council, MartechTribe Launch Apex Matrix to Turn Martech Spend Into Measurable Value
Key Takeaways Top-performing organizations win by matching martech capability to their maturity and business model, not by stacking on more
How a 2-Person VC Fund Runs Like a Startup
Listen on YouTube // Apple // Spotify You can also watch/listen to the entire episode on X. Who you’ll learn
What Is Marketing, Really? Why Founders and CEOs Must Lead the Most Misunderstood Function in the Business
 This blog is part of Chief Outsiders’ Marketing Leadership for CEOs series, an ongoing examination of the critical dimensions
Best AI Voice Agents for Small Business in 2026
Let’s be real: AI voice agents used to sound like robots reading a script…and not a very good one. If
How Salesforce Built a World-Class Partner Ecosystem: The 6-Step Blueprint
I’ve spent the better part of two decades in the partner space — at Microsoft, at SAP, and now at
Roles and best practices guide
After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and
Go beyond cold emails with these 6 tips
Enterprise sales prospecting requires a different approach than traditional prospecting. Buying committees span multiple departments, and a single missed stakeholder
Why AI search makes trust your most important visibility signal
Search isn’t disappearing, and neither is SEO. What’s changing is where buying decisions are made. As AI assistants increasingly answer