Retention, Expansion, and Advocacy Are Not Behaviors
Here’s a question most CS teams can’t answer cleanly. What behavior, specifically, drives your retention rate? Not “engagement.” Not “health […]
SMarketing
Agentic AI Is a Coworker And Why Every Industry Built on Phones, Forms, and Follow Ups Should Be Paying Attention
On April 1, 2026, something quiet happened inside the Ford dealer portal that most of the auto industry missed. A
How AI-Native Companies Are Scaling on a Direct Enterprise Sales Motion
Brought to you by Primer – Primer unlocks B2C ad channels for B2B marketers with precision targeting and next-gen measurement
Where Is Growth Coming From? A Playbook for Mid-Market CEOs
The headlines say one thing. The data says something more nuanced. Here’s what mid-market CEOs should actually be paying attention
What’s Actually Changing (and What Isn’t)
A recap of Close’s live panel with leaders from ElevenLabs, Clay, and PandaDoc. You can watch the full recording here.
5 Hard Truths About Healthcare Patient Experience in the Age of AI
Healthcare remains one of the few major sectors where the healthcare patient experience is hindered by persistent obstacles. Consumers continue
What are semantic keywords? Here’s how to find & use them
Every content marketer seems to be asking the same question: Do semantic keywords still matter in SEO in 2026, especially
A primer for sales and revenue teams
Many sales teams invest heavily in pipeline management while leaving prospecting inconsistent or overly dependent on rep intuition. As a
CRM Basics, Marketing, Marketing Analytics, Sales, Sales and Marketing, SMarketing
Breaking Down Silos: Best Practices for Sales and Marketing Collaboration
Breaking Down Silos In the dynamic business landscape, the synergy between sales and marketing is pivotal for organizational success. Historically,
Sales, Sales and Marketing, SMarketing
Creating a Unified Customer Journey: How Smarketing Enhances Customer Experience
How Smarketing Enhances Customer Experience In today’s fast-paced business environment, creating a seamless and unified customer journey is paramount to