Multi-brand American apparel group scales across international markets – live in seven weeks
ESW, the international growth engine for ambitious brands, announced a partnership with KnitWell Group, the multi-brand retail operating company behind iconic American apparel brands Ann Taylor, Chico’s, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots and White House Black Market.
ESW has announced a partnership with KnitWell Group, the retail company behind numerous iconic American apparel brands
KnitWell Group operates one of America’s most recognised apparel portfolios. As the Group moved to grow its international ecommerce presence, the complexity of managing cross-border operations – pricing, payments, duties, compliance, fraud and logistics – across eight distinct brands created a challenge that required more than standard infrastructure could absorb.
KnitWell selected ESW as Merchant of Record for its international ecommerce business, choosing a partner that could absorb that operational complexity without adding burden to the teams responsible for brand and customer experience. The transition from onboarding to first go-live was completed in just over seven weeks, with minimal disruption to customers during the changeover.
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ESW now manages cross-border pricing, payments, duties, taxes, regulatory compliance, fraud and global logistics across KnitWell’s international markets, integrated around each brand’s identity and experience. Initial phases include improved duties handling and product classification, with localisation testing and customer experience reviews to follow.
Bruce Neal, Senior Vice President, Enterprise Operations at KnitWell Group, said: “Access to our brands internationally from an ecommerce perspective is an important component of our growth strategy. We wanted a partner that could support that without adding complexity for our teams and, most importantly, our customers. ESW has shown us their ability to deliver on time with transparency and a model that we believe will hold up as markets evolve.”
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Eric Eichmann, Chief Executive Officer at ESW, said: “KnitWell brings together a portfolio of brands that have earned deep trust with their customers over time. Our role is to absorb the operational complexity of international ecommerce – duties, compliance, payments, logistics – so their teams can focus on growth and the brand experience their customers expect. Seven weeks from onboarding to go-live is a strong foundation. We’re here for what comes next.”