SaaS can no longer compete on software alone
AI is making some parts of software easier to emulate, making generic functionality more abundant. At the same time, it […]
Tech Apprenticeship Alum Drives £1.4M Deal
When Ireoluwa Bayo-Tofowomo joined the Salesforce Future Pathways programme in London, she focused on learning the ropes of her tech
Automation, AI, and Your New Sales Command Center
At the beginning of 2025, the Close team set our sights on two big outcomes for our customers: Help our
How to use your CRM for smarter email marketing campaigns
Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM
Storytelling in the AI Era: Bring Authenticity Back to Your Marketing
Your business started with a spark. Maybe it was a problem no one else was solving, a skill you’d spent
Avatier Appoints Apttus Co-Founder Kirk Krappe to Board to Accelerate Global Growth and Category Leadership
Apttus co-founder and category creator joins Avatier board to define and dominate Trusted Conversational AI for Identity across global enterprises.
Best free scheduling software for sales teams: Our top picks for 2026
Sales reps spend only two hours per day actually selling, while administrative tasks consume roughly one hour of their day.
Global & US Data (Updated)
20.3% of retail eCommerce sales are projected to occur online, totaling around $6.88 trillion globally. Additionally, approximately 2.86 billion people
Map Your Salesforce Org with AI-Assisted Discovery
In a mature org with limited documentation and a major release on the horizon, there is often a gap between
Why marketers should measure relationships, not leads
Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the