We Need to Talk About AI-Generated Client Drafts
GenAI can do so many cool things. Written content generation is one of the most obvious capabilities, and I hate […]
On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization
Customer insights, reimagined: The intelligence layer powering agentic customer experience
Delivering end to end agentic customer experiences across, sales, service, and marketing with Microsoft Dynamics 365 Customer Insights Challenge: Customer experience (CX) teams
How to get started in 2026
Sales workflow automation is no longer a “nice to have” for small businesses. It’s quickly becoming a requirement to stay
Cambashi Announces Strategic Collaboration with ThreadMoat to Assess the Impact of AI on the Engineering Software Market
800+ Startups | $20B+ Disclosed Funding | ~2,500 Investors Cambashi, the Cambridge-based market intelligence and consulting firm specializing in engineering
Your email program is overdue for a portfolio review
For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and
GenOptima Introduces Enterprise GEO Solution Framework
As enterprises increasingly evaluate Generative Engine Optimization (GEO) vendors based on their ability to ensure outcome through measurable AI visibility,
How It’s Already in the Tools You Use Every Day
Breaking news: You probably already use AI 50+ times a day. That little underscore in your email, highlighting a grammatical
Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem
Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal execution and
CRM data migration: A practical process overview
CRM data migration is the process of moving data, workflows, and assets from one CRM to another. It matters because your