A Practical Guide to Email A/B Testing
The payoff from email A/B testing is simple: sending two different versions of an email to two recipient subgroups lets […]
8 Best Lead Management Software Tools to Try in 2026
What is lead management software? Lead management software is a system that helps businesses capture, organize, track, follow up with,
A guide for growing marketing teams
Growth experimentation is a structured approach to testing ideas across the full customer journey to discover what drives measurable business
CONTROLTEK Promotes Kim Scott to Chief Marketing Officer and Executive Vice President of Strategy
CONTROLTEK is pleased to announce the promotion of Kim Scott to Chief Marketing Officer (CMO) and Executive Vice President of
Top 5 tools for sales leaders in 2026
Sales teams have more data than ever, but data alone does not help leaders make better decisions. When spreadsheets scatter
Extending AI Across Sales & Service
Today marks the general availability of Dynamics 365 Sales and Service plugins for Copilot Cowork. Over the last few releases,
How Many People Use TikTok in 2026 (Active Users Stats)
Currently, TikTok has 2.21 billion active users globally, with the United States of America recording the highest number of TikTok
Why your CAC keeps rising while deals don’t improve
Customer acquisition cost (CAC) is rising across virtually every B2B category. The industry’s diagnosis: more competition, more channels, and more
You’re using AI to scale the wrong part of GTM
AI has taken over go-to-market, and that’s not hyperbole. In Salesforce’s 2026 State of Sales report, 87% of sales organizations
You Can Vibe-Code a CS Workflow. You Can’t Vibe-Code the Judgment Behind It.
Everyone is rushing to build agentic CS workflows right now. Most of them are going to build something useless faster