What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, […]
Your AI Agents, Any Cloud: Building the Agentic Enterprise with Agentforce and Amazon Agentcore
A Customer Asks One Simple Question Imagine an electricity distributor. A prolonged outage hits a neighbourhood, and under the rules
We Don’t Fund Good Companies
Listen on YouTube // Apple // Spotify You can also watch/listen to the entire episode on X. Ben Lerer, Managing
5 Strategies to Improve Cold Calling from Your CRM
Despite the rise of digital communications, the telephone remains one of the most effective ways to reach potential customers and
Sales prospecting automation — what works in 2026
Sales prospecting automation exists to solve a structural problem: pipeline targets keep growing while the manual work required to fill
New in Canvas: mobile view, updated module view, and more
Last year, Canvas for Zoho CRM received significant updates and improvements, which we’ll summarize here. As the industry’s first CRM
What to Put in One, When to Skip It & How to Test It
A website sidebar includes navigation elements, like menus or search boxes, supporting content, like author bio or similar posts, and
Does Your Company Have an AI Accountability Problem?
A customer calls their insurance company with a straightforward question about their deductible. The agent pulls from a knowledge base
HubSpot reverses course after customers reject data sharing
On July 1, HubSpot announced new terms of service that allowed the company to take enrichment data from one company
Hitachi Construction Machinery Dynamics CRM case study
Heavy construction machinery, excavators, dump trucks, wheel loaders, and graders are highly complex pieces of equipment, typically custom ordered to