The 2027 CMO planning challenge is bigger than the budget
Many of the assumptions that have guided B2B marketing planning for the past decade are becoming less reliable. Buyers were
Simplify Customer Service Scheduling with Shift Rotation Policies
Define your rotation pattern once — Workforce Management runs it automatically and predictably, cycle after cycle. Managing rotating shift schedules
Which Tool Is Better For You?
Should you choose Crazy Egg or Mixpanel? Crazy Egg is the better choice for marketers and CRO experts who want
You Can’t Qualify Against a Role That Doesn’t Exist
Most companies hiring their first Customer Success person produce an offer letter that gives the whole thing away. A name
Scale Agent Development with Salesforce Headless 360
The first version of an agent you build through the declarative Agentforce Builder feels like magic. As the agent evolves,
De-Risking the B2B Buyer Journey in the Age of AI
Source: ValueSelling Associates According to Forrester, a staggering 92% of B2B buyers have formulated a shortlist before they ever engage
5 Service Tips For SMBs
Serving your customers with artificial intelligent (AI) agents has changed what’s possible for lean teams. Today, you can deliver fast,
Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era
Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity with incrementality.
Rackspace Technology Appoints Chetan Gupta, Ph.D., as Chief AI Officer to Advance Enterprise and Sovereign AI
Rackspace Technology® (NASDAQ: RXT), a global enterprise AI infrastructure and solutions provider, today announced the appointment of Chetan Gupta, Ph.D., as Chief
Is Your Member’s Marketing Really Working? Ask These 5 Questions.
Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions. After more than 125 Vistage workshops, I’ve noticed