How LinkedIn Is Driving B2B Demand Generation and Sales
Learn how LinkedIn transforms B2B demand generation and sales by building trust early, aligning teams, and turning visibility into revenue […]
Artificial Intelligence
We Need to Talk About AI-Generated Client Drafts
GenAI can do so many cool things. Written content generation is one of the most obvious capabilities, and I hate
Cambashi Announces Strategic Collaboration with ThreadMoat to Assess the Impact of AI on the Engineering Software Market
800+ Startups | $20B+ Disclosed Funding | ~2,500 Investors Cambashi, the Cambridge-based market intelligence and consulting firm specializing in engineering
Your email program is overdue for a portfolio review
For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and
GenOptima Introduces Enterprise GEO Solution Framework
As enterprises increasingly evaluate Generative Engine Optimization (GEO) vendors based on their ability to ensure outcome through measurable AI visibility,
Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem
Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal execution and
What It Is and How to Write One [+ Examples]
A value proposition is a short statement of why your target customer should choose your product or service. It names
o9 Solutions Reports Strong Commercial Momentum in Q2 2026 and One of Its Best First-Half Performances to Date
o9 Solutions, a leading software company that is powering enterprise planning and decisioning models across 30-plus industry verticals with its
Web Push advertising in 2026: Market trends and challenges
Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high;
MarTech Interview with Jessica Saunders
A fresh perspective on AI, audience intelligence, and privacy-first strategies shaping modern advertising performance. Jessica Saunders, as Vice President of