The 2026 Paid Playbook: Audience, Channels, and AI
AI made the production side of paid marketing nearly free. Copy, creative variants, landing pages, ad ops – all of
Former IBM Quantum, IonQ Executive Joins Haiqu to Drive Commercialization of Agentic Operating System for Quantum R&D
Denise Ruffner brings more than a decade of experience building commercialization strategies for quantum industry leaders Haiqu, a leading developer
Why Sales Teams Should Build AI Skills Now
AI is not a wait-and-see technology. You’ll get no advantage in waiting to see how it “shakes out,” or whether
6 top answer engine optimization benefits for growth and enterprise marketers
The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As more buyers discover brands
A comparison guide for growing teams
If sales reps are anything like the average business leader, they spend at least three hours a week scheduling meetings.
Your content isn’t your competitive advantage anymore
Your best prospective customer just fired up an AI tool and asked for everything about your category and which product
OpenText Appoints Jill Larsen to Board of Directors
Open Text Corporation, a global leader in data management for enterprise AI, announced the appointment of Jill Larsen to its
Look past AI to see where martech is going
It’s amazing to be living through an industrial revolution and know that is what is going on. This is my
Positives, Negatives, and What Fits Your Sales Team
Every sales team can agree that AI is helpful. Faster responses, fewer missed calls, less time wasted on long workflows.
The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media,