Why your CAC keeps rising while deals don’t improve
Customer acquisition cost (CAC) is rising across virtually every B2B category. The industry’s diagnosis: more competition, more channels, and more […]
You’re using AI to scale the wrong part of GTM
AI has taken over go-to-market, and that’s not hyperbole. In Salesforce’s 2026 State of Sales report, 87% of sales organizations
You Can Vibe-Code a CS Workflow. You Can’t Vibe-Code the Judgment Behind It.
Everyone is rushing to build agentic CS workflows right now. Most of them are going to build something useless faster
Client Relationship Management Guide & Best Practices (2026)
“One customer well taken care of could be more valuable than $10,000 worth of advertising.” – Jim Rohn In any
Your CS Tools Were Built for Someone Else’s Company
Welcome back to another week of not being able to do what you actually need to do. The tool doesn’t
10 Best Call Centre CRM Software 2026
Let me guess. Your agents are jumping between tabs mid-call. Follow-ups are falling through the cracks. And somewhere in a
CMO Council, MartechTribe Launch Apex Matrix to Turn Martech Spend Into Measurable Value
Key Takeaways Top-performing organizations win by matching martech capability to their maturity and business model, not by stacking on more
Yes& Acquires Modo Modo, Expanding B2B Marketing Presence
Key Takeaways Yes&’s acquisition of Modo Modo expands its B2B marketing capabilities in branding, omnichannel media, sales enablement and strategic
How a 2-Person VC Fund Runs Like a Startup
Listen on YouTube // Apple // Spotify You can also watch/listen to the entire episode on X. Who you’ll learn
Reinventing source-to-pay with agentic ERP
In this article Continued supply chain disruptions, geopolitical uncertainty, and rising cost pressures are putting procurement organizations under increasing pressure