14 effective sales prospecting techniques you should be using, according to the data
Until a few years ago, sales prospecting techniques like making generic cold calls and sending untargeted mass emails worked well. […]
Permutive Appoints Data and Ad Tech Executive Genevieve Juillard to Board of Directors
Former Experian Marketing Services President will advise as company innovates advertising data collaboration and activation Permutive, the leading data and
New Dynamics 365 Field Service Schedule Board Enhancements
At Microsoft, our commitment to continuously improving the Dynamics 365 Field Service scheduling experience is rooted in a simple principle.
Which is Right for you?
 When a Fractional CMO Beats a Full-Time Hire (and When It Doesn’t) How to model marketing leadership to match
Best Practices for Training Your AI Sales Agent
Sales teams like to roll out a new AI tool as if it were a simple feature update. Flip a
8 top Profound alternatives your marketing team can actually use
As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure
Salesloft Sets the Pace on MCP, Bringing Live Revenue Data to Every Major AI Ecosystem
Clari + Salesloft, the leader in Revenue Orchestration, announced a significant expansion of its Model Context Protocol (MCP) Server, establishing
Our top picks for 2026
Deals rarely fall through for a single, obvious reason. More often than not, they lose steam over time as leads
Your People Are Your Moat
There’s a conversation happening in boardrooms and leadership offsites right now that goes something like this. “AI is going to
The CEO’s Role as Champion of the Unified GTM Operating Model
Executive Takeaways The CEO must be the architect and champion of the GTM model — not its operator. Only the