Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem
Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal execution and
Artificial Intelligence
What It Is and How to Write One [+ Examples]
A value proposition is a short statement of why your target customer should choose your product or service. It names
o9 Solutions Reports Strong Commercial Momentum in Q2 2026 and One of Its Best First-Half Performances to Date
o9 Solutions, a leading software company that is powering enterprise planning and decisioning models across 30-plus industry verticals with its
Web Push advertising in 2026: Market trends and challenges
Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high;
MarTech Interview with Jessica Saunders
A fresh perspective on AI, audience intelligence, and privacy-first strategies shaping modern advertising performance. Jessica Saunders, as Vice President of
TechnologyAdvice Names Zach Jones CEO, Expands Commercial Leadership Team
Key Takeaways TechnologyAdvice named Zach Jones CEO as it expands into a modern B2B media and marketing services company built
KnitWell Group selects ESW to power international ecommerce growth
Multi-brand American apparel group scales across international markets – live in seven weeks ESW, the international growth engine for ambitious
Avatier Appoints Apttus Co-Founder Kirk Krappe to Board to Accelerate Global Growth and Category Leadership
Apttus co-founder and category creator joins Avatier board to define and dominate Trusted Conversational AI for Identity across global enterprises.
Global & US Data (Updated)
20.3% of retail eCommerce sales are projected to occur online, totaling around $6.88 trillion globally. Additionally, approximately 2.86 billion people
Why AI-ready data infrastructure is so hard to build
Most discussions about AI readiness eventually turn into discussions about data. That makes sense. AI needs data that’s accessible, organized,