Your content isn’t your competitive advantage anymore
Your best prospective customer just fired up an AI tool and asked for everything about your category and which product […]
OpenText Appoints Jill Larsen to Board of Directors
Open Text Corporation, a global leader in data management for enterprise AI, announced the appointment of Jill Larsen to its
Look past AI to see where martech is going
It’s amazing to be living through an industrial revolution and know that is what is going on. This is my
Positives, Negatives, and What Fits Your Sales Team
Every sales team can agree that AI is helpful. Faster responses, fewer missed calls, less time wasted on long workflows.
The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media,
AI meeting scheduling tools for sales teams: Our top picks for 2026
Sales operations leaders know the frustration: reps spend hours each week coordinating meetings instead of selling. This time results in
What’s New for Dynamics 365
The new Copilot experience doesn’t just assist service professionals inside the CRM—it reasons and acts across the entire service workflow,
Leidos and DHL form alliance to strengthen the future of UK Defence logistics
Leidos and DHL Supply Chain have formed a strategic alliance to bring integrated, resilient and scalable logistics capabilities aligned to
Marketers know what improves paid media ROI, but underinvest in it
Nine out of 10 marketers say budget constraints are squeezing their paid media programs, yet many are still overlooking one
Salesforce’s woes underline marketing’s agentic AI problems
Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far,