Salesforce’s woes underline marketing’s agentic AI problems
Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, […]
How LinkedIn Is Driving B2B Demand Generation and Sales
Learn how LinkedIn transforms B2B demand generation and sales by building trust early, aligning teams, and turning visibility into revenue
Best Business Management Software: 25+ AI Tools
You didn’t start your business to spend your days buried in spreadsheets, chasing leads, or copy-pasting customer info between apps.
The AI Sales Terms Everyone’s Pretending They Understand (But Don’t)
We are already knee-deep in a world where AI can offer tailor-made experiences, replace customer support agents, and help with
We Need to Talk About AI-Generated Client Drafts
GenAI can do so many cool things. Written content generation is one of the most obvious capabilities, and I hate
On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization
Customer insights, reimagined: The intelligence layer powering agentic customer experience
Delivering end to end agentic customer experiences across, sales, service, and marketing with Microsoft Dynamics 365 Customer Insights Challenge: Customer experience (CX) teams
How to get started in 2026
Sales workflow automation is no longer a “nice to have” for small businesses. It’s quickly becoming a requirement to stay
Cambashi Announces Strategic Collaboration with ThreadMoat to Assess the Impact of AI on the Engineering Software Market
800+ Startups | $20B+ Disclosed Funding | ~2,500 Investors Cambashi, the Cambridge-based market intelligence and consulting firm specializing in engineering
Your email program is overdue for a portfolio review
For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and